JOB OPENINGS | MARKETING
Marketing and Communications Director Full Time
Jennie Stuart Hospital | Hopkinsville, KY
The Director of Marketing and Public Relations spokesperson for Jennie Stuart Health (JSH) providing support for Jennie Stuart Medical Center and the Jennie Stuart Medical Group.
Marketing activities include providing market analysis and designing strategies for product lines that exceed customer expectations.
This position is responsible for internal and external public relations that enhance employee engagement and create positive public impressions. Also serves as the principle Web master for the internet and Social Media.
The Director will also be expected to:
Strong interpersonal skills, ability to develop relationships and communicate with all levels of management.
Required Experience5-7 years of relevant marketing and public relations experience in a healthcare environment.
Minimum Education Bachelor’s degree in communications, marketing, or a related field. Master’s degree preferred.
Jennie Stuart Hospital | Hopkinsville, KY
The Director of Marketing and Public Relations spokesperson for Jennie Stuart Health (JSH) providing support for Jennie Stuart Medical Center and the Jennie Stuart Medical Group.
Marketing activities include providing market analysis and designing strategies for product lines that exceed customer expectations.
This position is responsible for internal and external public relations that enhance employee engagement and create positive public impressions. Also serves as the principle Web master for the internet and Social Media.
The Director will also be expected to:
- Provide positive and professional representation for the organization.
- Effectively Market services offered at JSH within the Health System
- Communicate with JSH employees about internal promotions.
- Maintain competency and knowledge of current standards of practice, trends, and developments in related scope of job role or practice.
- Identifying and showcasing points of pride within Jennie Stuart Health.
- Developing an Annual Budget to insure that the investment in the Marketing Plan achieves the Marketing Goals.
- Maintain compliance with organization's policies for handling confidential patient information.
- Comply with organizational and regulatory policies for handling confidential patient information.
- Demonstrate excellent customer service through his/her attitude and actions, consistent with the standards contained in the Vision, Mission, and Values of the organization.
- Adhere to professional standards, hospital policies and procedures, federal, and local requirements, and TJC standards and/or standards from other accrediting bodies.
- Promote the mission, vision, and values of Jennie Stuart Health.
- Design, implement, and facilitate an annual marketing plan for the organization
- Support and facilitate the development and implementation of selected business/marketing plans.
- Translate business unit objectives and strategies to develop brand portfolio objectives and strategies.
- Plan and administer the organization’s Marketing budget.
- Support the development of product line marketing budgets.
- Manage marketing suppliers and vendors.
- Negotiate with media agents to secure agreements for translation of materials into other media forms.
- Edit materials according to specific market or customer requirements
- Maintain consistency throughout all communications.
- Manage speaking opportunities and awards programs for physicians and staff.
- Serve as chief communications officer for the organization.
- Draft and edit press releases and by-line articles to a high standard consistent with company messaging and editorial guidelines.
- Respond to inquiries from the press
- Publicize high-profile media coverage on the organizations website and maintaining the site on the intranet.
- Provide counsel to senior executives on messaging and media relations; host and participate in media interviews.
- Identify, negotiate, and manage significant strategic partnerships, alliances, and relationships that support the organization’s current and emerging directions.
- Utilize the Capital and Human Resources within the Department to maximize JSH’s advancement of Social Media and Digital Platforms.
- Manage and adapt the JSH Website to maximize the impact for JSH.
- Assume Ownership of the System’s Brand/Image standards and insure the application of these standards across all components of signage, advertising and messaging.
Strong interpersonal skills, ability to develop relationships and communicate with all levels of management.
- Excellent written and oral communication skills required.
- Demonstrated success in coordinating and executing media campaigns, to include social media.
- Knowledge of marketing and public relation services.
- Ability to handle difficult situations involving customers, physicians, or others in a professional manner.
- Ability to manage multiple projects and demands at one time.
- Ability to work independently, exercise creativity while being attentive to detail.
Required Experience5-7 years of relevant marketing and public relations experience in a healthcare environment.
Minimum Education Bachelor’s degree in communications, marketing, or a related field. Master’s degree preferred.